Why REALTOR®?


Purchasing a home may be one of the biggest investments of your lifetime. If you decide to sell, it can also be one of your greatest liabilities. It is for this reason that many home owners turn to Realtors to help them complete the process with efficiency and ease. In the best of circumstances, Realtors can help you sell your home faster, for a better selling price and with less of a headache. In less ideal circumstances, a Realtor's help can be life changing.

When making that monumental decision to purchase a home, nobody anticipates that down the road that home could be facing foreclosure. In the current economic climate, this is a harsh truth that many people are now facing. In order to potentially avoid this situation, those who are unable to continue paying their mortgages have the option of putting their homes up for short sale.

In a short sale, a bank or mortgage lender agrees to let a property owner sell the property for less than the outstanding balance of the loan due to the property owner's financial hardship. With this step, the property owner avoids foreclosure by immediately selling the property and turning over all proceeds of the sale to the lender.

While Realtors' home sale expertise can provide you peace of mind, their short sale expertise can serve as a life preserver for your financial future. Not only are these transactions difficult to negotiate with lenders, but they are also time sensitive. Your Realtor can help you through every step of a short sale in a time when you don't need the added stress of trying to navigate the process with a lender who's financial goals likely conflict with your best interests.

When you find yourself in this financially tough position, you need not worry about how you will pay for your Realtor's help. His or her commission comes directly from the proceeds of your home's sale. If your short sale transaction does not complete, your Realtor receives no commission and you will not need to come up with any additional compensation. This means your Realtor will work hard for you, to help you sell your home and avoid foreclosure.

It is important to remember that whether or not you choose to use a Realtor to secure a short sale, you will keep none of the proceeds of your home's sale. Thus, your financial condition can only improve with a Realtor's assistance and expertise.

When you decide to have a Realtor on your side in this difficult time, you add no risk and gain a much greater chance at saving your financial future from the burden of foreclosure.

Contact us for more information.

In 1993, an intrepid and innovative group of agents, brokers, lenders, appraisers and other real estate professionals came together to begin something exciting. At that time, we began investing in real estate, eventually buying and selling hundreds of homes throughout the county. Just 10 short years later, San Diego Realty, Inc. was founded. This new vehicle enabled us to do what we do best: utilize the internet and our own innovation to give our investors the advantage. The results were incredible. The technology we implemented entirely outpaced that of the average real estate professional. Our clients continually reap the rewards of this advantage, which not only sets us apart from the competition, but puts us squarely in the lead.

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